Carolina Becerra Vancouver, BC

Creativity with impact. Strategy with purpose. I’m an accomplished creative leader with over 20 years of experience in brand development, design strategy, and marketing communications. Whether building a brand from the ground up or refreshing a legacy identity, I bring a passion for creativity, a sharp strategic mindset, and a proven ability to lead teams that deliver exceptional work. My career spans boutique studios, national institutions, and agency environments — including co-founding a design studio, serving as in-house Creative Director for a leading science museum, and working as a freelancer and educator. I specialize in: Brand strategy & identity design Creative and art direction Marketing & campaign design Experiential design (office branding, exhibitions, trade shows) Building and leading high-performing creative teams Managing multi-stakeholder projects on time and on budget I'm nationally accredited as a Certified Design Professional (CDP) and currently serve as President of the Vancouver Chapter of the Design Professionals of Canada (DesCan) — proudly supporting the growth and recognition of design across the country. Let’s connect — I’m always open to conversations about creative leadership, mentorship, collaboration, and how we may create meaningful design work for your organization.