TOGETHERING
How to collaborate with a writer and make great stuff, even better.
Please join Flora Gordon CDP in conversation with Pete Pallett, Senior Writer & Brand Strategist.
For over 30 years, Pete has worked with designers, creative shops, ad agencies and brands in Canada, the USA and internationally. His focus recently has shifted to brand development, but his first love will always be writing and collaboration. In fact, Pete and Stu Ross got together and put together DesCan’s TOGETHERING campaign.
Over the course of an entertaining (hopefully), informative (most likely) and accident-prone (most assuredly) hour, Pete will touch on:
- The value a writer SHOULD bring to your projects and business
- What goes into making a designer-friendly writer
- How Pete likes to work with designers
- Incorporating Brand Strategy into your design business
- Inside a writer’s head (beware)
- What to look for when you’re shopping for a writer
Thursday, May 21, 2026
10am PST via Zoom
DesCan Members: Free!
Non-members: $20
Register here >
Business Case is a business speaker series that connects new and experienced designers with various industry professionals. Interested in speaking about your area of expertise in the design industry? Reach out to us!