What are the trends affecting how design is packaged, priced and delivered in the age of AI?
Join Win Without Pitching founder Blair Enns for the discussion on pricing models that are under pressure, those that are safe harbours and the common pricing and business model mistakes most designers are making right now.
Blair Enns is the founder of Win Without Pitching, the leading authority on selling and pricing for expert advisors and practitioners. Through his writing, teaching, and advisory work, Blair has shaped how experts around the world sell and price their services — helping them sell from a position of authority without pitching or persuasion, and price based on the value they create rather than the effort they expend.
He is the author of The Win Without Pitching Manifesto, Pricing Creativity, and The Four Conversations, a body of work that has become foundational reading for consultants, creative firms, and other experts seeking to escape commoditization and reclaim control of the sales conversation. He is widely recognized for pioneering authority-led selling and modern approaches to value-based pricing for expert advisors and practitioners.
Blair lives in the remote mountain village of Kaslo, BC Canada.
Wednesday, June 17, 2026
10am PST via Zoom
DesCan Members: Free!
Non-members: $50
Business Case is a business speaker series that connects new and experienced designers with various industry professionals. Interested in speaking about your area of expertise in the design industry? Reach out to us!