BusinessCase 5: Antihustle Marketing for Freelancers

Marketing a freelance graphic design business can be uncomfortable for some of us. Some of the most often recommended strategies can turn off those of us who don’t gravitate towards large networks or who aren’t happy participants in the structures of late capitalism.

What if your marketing strategy could also come from a place of generosity? Of giving with no expectation of return? Of antihustle, of unsales, of give without take? How might such an approach still enable you to pay the rent?

In this one-hour webinar, Letitia Henville share her three-part antihustle marketing strategy. She’ll discuss how giving away your favourite editing secrets, putting the spotlight on others, and amplifying GDC’s brand can bring you more clients—and enable you to help other freelancers find clients too.

Date: November 7, 2022
Online event: 6:30-7:30pm PST
Sign up at:

About the presenter:

Letitia Henville (she/her) is a book nerd, a bad swimmer, and the founder of She lives and works on the traditional, ancestral and unceded territory of the Səl̓ílwətaʔ and xʷməθkʷəy̓əm people on the land now called the Dunbar region in Vancouver.

About BusinessCase:

Business Case is a business speaker series that connects new and experienced designers with various industry professionals. Attendees get to observe and participate with peers and the profession. Events feature a key speaker who presents a specific topic, followed by Q+A.