A BusinessCase workshop focusing on enhancing your skills in prototyping and iterating strategies and ideas using AI.
This in-person workshop is built around a method called role-play, which uses voice and writing to make, test, and iterate an idea. Participants are first paired up and assigned roles. One person represents a user, and one person represents a product or service that will be interrogated by that user. As a jumping-off point, we might say that the product or service is a voice user interface like Siri. Once the roles are assigned to the pairs, they have a conversation based on their roles; in this case, a conversation between Siri, and a person using Siri. This often happens for a timed interval of ten minutes. After the ten minutes is up, the second half of the workshop begins. In the same pairs, the same conversation happens except this time, we focus on variations of the product or service. The workshop concludes with a takeaway idea. Next time, try this process instead of in pairs, in a group of three, where the third person is a note-taker who just listens to the interactive conversation between the pair and turns it into writing. In addition to voice user interfaces, this can easily be adapted to interrogate the relationship between users and mobile devices, or within more pioneering technologies like VR and AR.
Thomas Girard is a Canadian scholar. Girard was accepted to attend the University of Oxford in lectures equivalent to graduate coursework. Girard has received several Emerging Scholar awards, first at the Design Principles and Practices conference in Barcelona, Spain at the prestigious ELISAVA. At Emily Carr University of Art and Design, he received his second Emerging Scholar award. Other awards include RBC Emerging Scholar, Royal Bank of Canada Foundation. In 2021, he was awarded an Emerging Scholar award from the New Directions in the Humanities conference in Madrid, Spain.
Wednesday, September 27, 2023
6:00-8:30 pm PST
Artech, 108-336 East 1st Ave., Vancouver, BC
DesCan Members: $35
Register here >
BusinessCase is a business speaker series that connects new and experienced designers with various industry professionals. Interested in speaking about your area of expertise in the design industry? Reach out to us!