Greg Durrell was born in 1983 in Toronto, Ontario. He is co-founder of Hulse & Durrell, a Canadian-based design studio developing brands, products, and films for purpose-driven organizations that want to make a lasting impact.
Durrell began his career at 16 years old designing websites. In 2001, he was hired full-time as a designer/art director at War Child Canada, a non-profit organization helping war-affected children around the world. It was working here that Durrell learned his skills and passion for design could be used to help make this world a better place.
In 2007, Durrell joined the design team for the Vancouver 2010 Olympic Winter Games. This small team of six, led by Leo Obstbaum, was responsible for all design deliverables for the Games, including the field of play, medals, podium, mascots, the Olympic torch, publications, and much more.
Post-2010, Durrell teamed up with Vancouver 2010 colleague, Ben Hulse. In 2011, one of their first jobs was to lead a comprehensive (and ultimately award-winning) rebrand of the Canadian Olympic Team. Since then, Hulse & Durrell has been providing strategy and design across foundational identities, campaigns, digital channels, and licensed merchandise for dozens of national and international sports organizations – including Skate Canada, Canada Snowboard, U Sports and the International Olympic Committee to name a few.
Over the years, Durrell has developed deep expertise in Canada’s history of design. In 2018, he directed a feature-length documentary, Design Canada, which looks at how a group of European-immigrant designers reshaped the identity of Canada in the 1960s. The film toured around the world with sold-out shows across Canada and international screenings in New York City, Zurich, and Moscow. Design Canada debuted at #1 on iTunes in the documentary category and was licensed by CBC to air on national television.
Most recently, in 2021, Durrell led the rebrand of Mountain Equipment Company, a beloved Canadian outdoor retailer. When Durrell is not in the office, you can find him climbing jungle gyms with his daughter in the Pacific Northwest.