DONG Wengang
Beijing, China | Email: yuguangkan0214@163.com
NOC 52120 – Advertising Designer
Freelance Advertising & Visual Communication Designer | Founder of YanQianYiLiang Marketing Studio
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Professional Summary
Highly experienced and independent advertising designer with over 10 years of self-employed practice in branding, advertising, and visual communication. Skilled in creative direction, integrated marketing design, and visual identity systems. Proven track record in delivering high-quality advertising materials for major Chinese brands through long-term collaboration with leading advertising agencies. Founder of YanQianYiLiang Marketing Studio (est. 2024), committed to bringing creative excellence to clients across industries. Actively preparing to expand business to Canada.
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Professional Experience
YanQianYiLiang Marketing Studio – Founder & Principal Designer
Beijing, China | 2024 – Present
• Established a personal design studio to consolidate freelance business and elevate brand image.
• Managed and executed end-to-end visual design projects for corporate campaigns, events, and brand marketing.
• Oversaw creative direction, client communications, and multi-format content design.
Self-employed Advertising Designer
Beijing, China | 2014 – Present
• Provided creative visual design services on a freelance basis to a wide range of high-profile clients.
• Collaborated with top-tier advertising agencies such as Tianjin Lepai and Intersico (Beijing) Advertising Media Co., Ltd., handling outsourced projects from end clients.
• Delivered comprehensive visual design solutions including campaign visuals, event branding, and full-suite advertising collateral (sometimes over 100 deliverables per project).
• Maintained consistent income and professional reputation based on reliability, creativity, and timely delivery.
Key Clients & Brands Served:
• China UnionPay
• China Telecom
• Industrial and Commercial Bank of China (ICBC)
• Bank of Communications
• China Construction Bank
• Evergrande Group
• Vanke Group
• Country Garden Holdings
• Huawei Technologies (regional campaigns)
• Beijing Oriental Yuhong Waterproof Technology Co., Ltd.
• M&G Stationery
• Sheraton, Marriott, and Sofitel Wanda Hotels
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Selected Projects
• Sanyuan Milk x Chinese Mountaineering Team: Offline event design & advertising visuals for “Return of the Brave” campaign.
• Snow Flying: Full winter campaign visual design “Fashion Together, Snow Flying.”
• Chengde Lulu: Corporate rebranding and national advertising rollout.
• M&G Stationery: National creative campaign design.
• Sheraton/Marriott/Sofitel Wanda Hotels: Visual advertising design for regional promotions.
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Skills
• Creative Direction & Conceptualization
• Brand Visual Identity Design
• Advertising Campaign Design
• Event & Exhibition Visual Design
• Print & Digital Media Layouts
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Basic Video Editing (optional)
• Bilingual Design (Mandarin / English)
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Education
Bachelor’s Degree in Visual Communication Design
Beihua University,, China