A pragmatic tech-savvy research and design specialist with solid acumen in business, culture and diversity. Guided multi-national companies and scale-ups leveraging UX, CX, cultural aspects, and compliance to deliver unparalleled service via cutting-edge B2B & B2C solutions encompassing web, apps, software, data-rich enterprise SaaS, and novel utilities powered by machine learning (ML).
→ Core areas of interest include: Technical UX, IA, Cognition, A11Y, IoT & Artificial Intelligence specifically Chatbots, Intelligent Virtual Agents, and Generative AI alongside Ethics and Legal Compliance.
In the past 10 years, I partnered with numerous stakeholders including machine learning (ML) engineers, data scientists, and product/service designers in multi-national fast-paced Agile / DevOps setups to tackle complex challenges. Subsequently, I worked with talented CRO experts on projects requiring critical-thinking skills to deliver personalized online experiences for B2B-B2C market players yielding a 9-35% conversion increase (i.e. lead generation, purchases).
Past relocations fortified my expertise after assimilating cultural norms and compliances, and how these implicate the design and delivery of products and services. Nowadays, I apply these learnings in HCI, research, design, and development.
Looking back, I feel lucky that I got engaged in domains like - cybersecurity, retail e-commerce, hospitality, ed-tech, music tech, fintech, health, digital marketing, and product development. These diverse experiences solidified my aptitude for envisioning realistic use case scenarios leading to early troubleshooting and pain point rectification resulting from complex architecture, multi-faceted flows, and demanding user interaction thus consolidating the product and service value proposition.
Lastly, my interests involve the exploration of diverse cultural perceptions towards design, the geopolitical influence on the digital ecosystem, and ethical concerns surrounding artificial intelligence (AI). In my spare time, I travel, read articles, volunteer, and perform music.