Matthew Clark is an internationally-recognized Creative Director and Designer based in Vancouver, Canada. Founder of Subplot Design Inc., he is also an author, mentor and public speaker known for his opinionated (amusingly?) take on branding, design, and the world of marketing and advertising. Matthew’s work, which focuses on brand systems and packaging, has been recognized with over 250 local, national and international awards; has been published in over 75 articles worldwide; and is part of the permanent archives of the Chicago Athenaeum, Toronto’s Design Exchange, and the Canadian Stamp Collection at the Canadian Museum of History.