A fun and practical tour through the only platform where being a nerdy over-sharer can land you clients, jobs, or press. If you keep hearing ‘you gotta be on LinkedIn if your clients are businesses’ but are unsure how to make it work for you, this is a great way to spend 60 minutes. We’ll cover:
- How LinkedIn’s algorithm actually works
- What’s critical to know about your Profile and creating content
- How to prospect on LinkedIn without having to buy Premium or Sales Navigator
- Why Direct messages are critical to earning new business (without lowering yourself to gross pitches or templated sequences).
Zoom
July 16, 2026
1:00 PM EST
Register
About our Presenter:
Alison Knott is the founder of Alison K Consulting; a B2B marketing consultancy with a commitment to supporting consultants, therapists, and knowledge experts who put good into the world get more visibility on their work.
As a queer woman in marketing, Alison loves to work with business owners who deal with nuanced, innovative or complex services. This includes sectors such as mental health, education, marketing/communications, executive training, lifesciences, HR, community development, philanthropy, and sustainability.
She shows you how to make your marketing ethical, doable, and lovable so you stick with it to get the goods (and do more good). When not doing her magic online, she is busy being bossed around by her two pet parrots.